Facebook opened their network to non-college users, and their platform to developers. Techies and companies alike are jumping at the opportunity to create applications for Facebook and their 24 million users. Beside the sheer amount of visibility, part of the appeal for developers lies in the ability to place ads within their applications, and collect direct revenue.
Critics argue that Facebook is making a mistake in that they will lose control of their interface and invite spammers to take advantage of the network, much like what’s happened with MySpace.
Here’s a New York Times article that describes Facebook’s ambitions to be a “social operating system”:
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