Inside ontheinside.info

Q1 2007 experienced a record $4.9 billion spending in online advertising as reported here by Brandweek. Comes out to a 26% increase over the same quarter last year.

Also interesting article here about online metrics calculations. Ajax and video streaming are making pageviews obsolete to track users engagment with a website. Nielsen and ComScore are looking to improve data information for marketers to better determine how to target users and spend their money online.

Time spent on a site and number of visits will be used as more relevant measures, instead of number of total hits.

Good for us, as we don’t get any additional hits for our photos since the page doesn’t reload (the photos pop up instead).