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Thomas Archive at Inside ontheinside.info

Author Archive for Thomas

Q & A with web designer Laia Prats

OnTheinside is in a full-on expansion spurt. And we are lucky to have The 7th Art, one of New York’s premiere luxury marketing and branding firms in the city contributing to our design look & feel. Be on the look out for some major navigation improvements as well. In the meantime, we are pleased to introduce Laia Prats, one of The 7th Art’s key designers developing ontheinside.info’s newest features to be unveiled in the coming months.

Originally from Spain, it didn’t take long for Prats to fall in love with New York. She relocated here after graduating from a top graphic design school in her native Barcelona. Within months, the artist landed her dream job at The 7th Art. Ontheinside.info caught up with the busy web designer for a quick Q&A.

What brought you to New York originally?
I’ve been living here a year and half. I grew up in Spain and after graduating in graphic design from one of the top design schools in Barcelona, IDEP, I decided to try something new and I came to New York. I love it here and I love my job.

Tell us about The 7th Art.
We specialize in luxury real estate, branding and marketing but we’re working on smaller accounts like the Green Canteen and Dogmatic, both in the food industry, that are owned by a company called Blum Enterprises. I am a web designer, so I come up with everything and let the programmers do the rest of the work.

How did you get started there?
I actually started as a photo retoucher but when they saw I did some cool graphic and web design, they gave me a chance. So now I’m more involved in projects and get to lead some. When I started at The 7th Art, I was working on The Plaza account. There were two sides to The Plaza project, one- the Pied-à-Terre, I didn’t really get to work with so much. But the second one I did – The Private Residences. And I liked that job. It was interesting to work with all those images that showed the renovations. I did some other luxury real estate jobs like Jasper and The Renwick and I also collaborated on Trump Dubai.

What do you love the most about your job?
I like designing! I like seeing that you can make something work. Putting together unrelated images and texts and making it all come together and work.

Is working with high-end real estate clients any different from working with a smaller company like us?
I like it because it’s different. You get to see there’s a world outside of real estate which can become a little boring. And you guys are interesting because you work with so many personalities.

Engadget’s Ryan Block blogs OTI

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Engadget Editor-in-Chief Ryan Block mentions OTI in his personal blog. You can read the entry here.

Ryan was our OTI personality of the week last week. Check out his NY recommendations here.

Thanks Ryan!

Governor Pataki has a few recommendations

http://www.chicagotribune.com/travel/nyc-pataki-gop,0,6627064.story

The Oakland Stage discovers OTI

The “Stage @ the Oakland” blog mentions ontheinside.info.

See http://theoaklandstage.blogspot.com/2008/01/on-inside.html

Fashion Week Daily discovers OTI

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Fashion Week Daily introduces OTI to their audience.

Read the piece here.

New York tourism in 2007

Latest stats on the city’s vibrant and growing tourism industry:

46 million people visited the city in 2007 — up 5 percent from 2006, spending an estimated $28 billion.

Read the article here.

Beauty Blabber on OTI

Beautyblabber.com has an entry entitled ‘best of new york’ about oti.

link here.

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