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Category Archive for ‘Tech News’ at Inside ontheinside.info

Archive for the 'Tech News' Category

Start-up world looks at Wall Street; tries not to laugh.

It seems the start-up community feels pretty insulated from the crisis on Wall Street. According to this article in the NY Times, there is sufficient funding, the credit markets have not affected lending, and many venture-backed companies are not dependent on the financial services or housing industries. 

But that’s just all big media news: what’s really happening on the grounds in Silicon Valley? Happy, jolly Google engineers are giving their engineering-labmates-turned-investment-banker friends a call: “Well, I hope investment banking has been ‘more challenging’, ‘multi-faceted’, ‘real world’, and ‘human facing’ all these years. Really hoped you saved some of your bonus for the months ahead. By the way, don’t bother dropping your resume with us: we require at least 3-5 years of coding experience.”

The virtual universe expands too

I came across this video on Techcrunch the other day. I had posted about streetview a couple weeks back, showing a street-level zoomable shot of our office entrance.

Seems it’s only a matter of time before you can walk around actual streets on your computer and interact with other virtual people strolling around. You can obviously already do that in Second Life etc.

Lots of companies are mapping actual street. See Photosynth Project or Everyscape.

Also, the New York Times has a cool article comparing real people and their virtual aliases, or avatars. Check out the slideshow here.

avatar.png

Real-world music application

This is one of my favorite application, so I thought I’d pass it on.

iconcertcal is a plugin that takes all the artists in your Itunes and outputs a calendar of concerts for your city.

Here’s an example: these are all the upcoming NYC shows of artists I listen to,iconcert-cal.png

You can download it for both mac and pc. And it’s free. Enjoy!

Online Advertising still going up

Q1 2007 experienced a record $4.9 billion spending in online advertising as reported here by Brandweek. Comes out to a 26% increase over the same quarter last year.

Also interesting article here about online metrics calculations. Ajax and video streaming are making pageviews obsolete to track users engagment with a website. Nielsen and ComScore are looking to improve data information for marketers to better determine how to target users and spend their money online.

Time spent on a site and number of visits will be used as more relevant measures, instead of number of total hits.

Good for us, as we don’t get any additional hits for our photos since the page doesn’t reload (the photos pop up instead).

Top 25 blogs

Here is a list of the 25 most popular blogs complied by ebizmba. Quite a mesh of gadgets, tech and gossipy sites.

Reveal the Process

In this podcast radio interview, Jason Calacanis (wiki) suggests for journalists to allow publication of their raw material openly. The media could very easily put full-length interviews on the net for anybody to listen to, in addition to the edited versions they release. Today, data storing is cheap, easy and it’s all digital. And as long as the interviewee agrees, why not allow it?

Indeed, Calacanis posts the unedited version of this very interview about the subject on his blog, and the NPR journalist completely screws up his basic occupation title at the end; which is funny but not really interesting in itself. The interesting part is that this process would hinder sensationalist headlines and reporting, which has creeped up all over mainstream media in the chase for ratings. In the end, it would probably help “real” journalists. If people have access to the source material, they can bring forth different interpretation of a story, not to mention exposing misquotes and manipulated journalism (that’s in essence what user comments do and often add depth to an article).

When the interviewer suggests that the raw source material is merely a distraction from the relevant information the outlet is trying to get across, Calacanis answers:

In your intepretation, it’s a distraction. I think maybe you’re underestimating the audience. I’m one of your listeners and you’re greatly underestimated my ability to understand your process. And I think journalists are a little pretentious in that matter. They think their editing ability trounce my listening abilities to interpret this or understand what you’re doing. The audience understands what you’re doing. They understand that if you ask a question for the fifth time, you’re trying to get an answer you didn’t get the first time, we’re not idiots– we’re your fans.

If a show is willing to disclose their raw source information, i’m certainly willing to listen to it, even i never check the source personally. And if more media outlets are willing to follow suit, this would raise the overall honesty and level of journalism. Some shows could still be manipluated (think reality TV) but the art would be in the process, not in the lie or in fooling the audience.

Loss of control due to the transparency and access to information must be a headache in the PR and marketing world. It’s a lot more difficult to hype and cover your tracks today. Reviews, insider information and world-of-mouth move fast.

As an aside—talking about source and interpretation—film students practice editing skills cutting trailers of existing films. Here’s a funny one that combines Back To the Future and Brokeback Mountain.

Our office on Google Streetview

Google Maps just came out with a new tool they’re calling Streetview. You can see detailed photo images from street level, 360 degrees. It’s available for San Francisco, Miami, Denver, Las Vegas, and New York. Pretty sweet way to point out an obscure location, or a place without a sign.

Here’s our office entrance on Greene Street in Soho:

81greene.png

Maybe I’ll roam around this virtual world (or is it virtual?) to see if I recognize anyone captured on streetview!